Overview of Transparent Aligned Advisors
Most benefit brokers are pitching themselves as buyer’s agents, but they are paid like a seller’s agent.
The importance of transparency is a value we hold very high and meaningfully differentiates you from the marketplace. You, as an advisor, are the core of this component. Employers rely on you to find, analyze, build, and buy benefits that align with their values while trusting you to have their best interest at heart.
Often we encourage employers to not only utilize our disclosure and transparency documents, but to also inquire:
- Do you disclose compensation and conflicts to every client?
- Do you disclose all compensation prior to selection of plan components?
- What’s your method to shop the market and find the best offer available?
- Does your firm or related entities have ownership or any other economic interests in any of the products being recommended, such as buying groups or private exchanges?
